Rebuilding Operations Across a Five Brand Portfolio
Promotions, deliverability, a website migration, and a 50 state compliance question, owned end to end by one embedded operator.
Client
US professional training company
Engagement
Full time embedded operations
Scope
Five brand portfolio
The problem
Where things stood
A business that had once been a market leader was operating at a fraction of its former scale, with problems scattered across five separate brands.
Promotional campaigns were underperforming badly, a large historical customer list had gone cold, email was barely reaching inboxes, the website needed migrating, and a complex compliance question spanned every US state.
No single area was being owned end to end.
What we did
The work
- 01
We took ownership of operations across the whole portfolio, starting with the promotional offer funnel, where redemption was running far below the industry benchmark.
- 02
We rebuilt email deliverability so campaigns actually landed, planned and coordinated a full website migration with the developer, and coordinated QA across the sites.
- 03
We ran state by state eligibility research across all 50 states to resolve the compliance question, with daily standups keeping every thread moving and accountable.
The result
What changed
Fragmented, half owned operations became a coordinated system with clear daily momentum.
Deliverability was rebuilt, the promotional funnel was tightened, the migration was planned and executed, and the 50 state compliance picture was resolved into something the business could actually act on. Breadth of scope handled by a single embedded operator.
Services involved
What this engagement drew on
More work
Other engagements
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